I photograph a lot of headshots. I photograph branding and talent and corporate portraits, both in studio and on location. When clients come to me, I think that they are more prepared. When I go on location to an office (law, healthcare, real estate, insurance) and photograph employees, I get a real mix of people. Some people realize that their portrait is their brand. Others dread their picture made, they just want to get it over with! But, a little preparation can go a long way.
I understand the employee that doesn’t want to get their portrait taken and I love that. It’s a challenge and a joy when they look at the screen and say “Oh! Wow! That actually looks good”, or some iteration, there of.
I always send along a PDF of grooming tips and wardrobe ideas. The marketing department or HR group may, or may not, pass it along. Sometimes a groomer is on set, or hair and makeup is on set, to make sure that makeup, skin, and hair look it’s best. This is the ideal situation! Even men have uneven skin tone and shine and I LOVE when makeup is available to men! They look better, retouch doesn’t take as long and frankly, it’s just a better product!
I spend a lot of time on retouch. On set, I have a lint roller and a steamer, so those pesky wrinkles and lint aren’t usually a problem. Uneven shaving, un-groomed eyebrows, and nose hair are easy to remedy, but it does take time. Chipped and yellow teeth are also easy to repair, yet time consuming. These things are perhaps not noticeable to you in the mirror (without your readers on), I totally get that! But, there are some things that you can do ahead of time to make for a successful portrait!
Exfoliate and moisturize
Floss
Use eye drops, such as Lumify
See your hair colorist before your session
Wear clean and pressed, unworn clothing
Just those things alone will make for a very good image. Take a few more minutes getting ready in the morning, it’s kind of like doing homework and studying before a test. You want to be prepared and you want to ace it!